LinkedIn Adds IT Central Station Reviews Into the Feed
Starting today, reviews on IT Central Station may be shared and brought to life by members while providing product insight on the LinkedIn platform. This new functionality allows reviewers to showcase their unique skillsets, knowledge and expertise with B2B products and services and, likewise, enable brands to promote their customers’ ratings and reviews by spurring meaningful conversations with their LinkedIn followers.
LinkedIn announced the partnership in a blog post:
As today’s business technology solutions landscape grows in complexity, savvy B2B buyers are relying — more than ever — on the opinions and expertise of colleagues, peers and trusted networks when researching and making purchase decisions. LinkedIn recently found that the online rating and review ecosystem plays a significant role in over half of all technology purchases. In fact, 8 in 10 buyers look outside the tech buying committee for information and council on B2B solutions — with reviews, surveys, and usage stats from fellow technology users making up 51% of these trusted sources. Similarly, 70% of tech buyers are likely to discuss technology solutions or vendors with their professional peers — adding to the importance and prevalence of external discussions about B2B products and services within the technology buying community.
LinkedIn calls it “a win for technology professionals and marketers alike.”
The partnership announcement includes IT Central Station and two others. Read the full announcement here.