Enterprise Tech Central

How Do We Assure Our Reviews are Authentic?

We take pride in our being an objective site offering authentic reviews from real users. I get asked often how we ensure our reviews are authentic, so I wanted to share it with you here. We take a number of...

How to Leverage Negative User Reviews to Increase your ROI

At least 60% of technology software shoppers turn to product reviews for information during their buying process, which is why peer-based product reviews are so essential to a company’s success. What many...

How to Get your Users to Write Awesome Reviews For You

Why Do You Need B2B User Reviews? As the leading review platform for B2B enterprise technology reviews, we understand the importance of user reviews in the B2B space. Not only our own research, but research by...

How I Used IT Central Station to Learn About Cloud-Based CRM Solutions

This user testimonial is based on an interview with Aimee White, an active IT Central Station user who has regularly benefited from our real user reviews of enterprise tech solutions. In her own words, Aimee...

How To Integrate Customer Advocacy Into Your B2B Marketing Strategy

When planning your 2018 marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media...