How CA Technologies Leveraged IT Central Station to Increase Brand Awareness and Generate High Quality Leads

Why Peer Reviews Matter To CA Technologies

CA Technologies, formerly known as Computer Associates International, Inc. and CA, Inc., is an American multinational publicly held corporation headquartered in New York City. It ranks as one of the largest independent software corporations in the world. The company creates systems software (and previously applications software) that runs in mainframe, distributed computing, virtual machine and cloud computing environments.

B2B Reviews in Enterprise Tech Marketing Strategies

CA Technologies sought to solidify the role of B2B reviews into their marketing strategies, recognizing the importance of peer recommendations in driving product awareness, consideration, and user conversion.

They chose to engage with the enterprise technology community of IT Central Station, a crowdsourced social platform where users write in-depth product reviews and discuss technology solutions they use.

Why IT Central Station?

CA Technologies started working with IT Central Station in order to drive their potential buyers to the authentic, valuable feedback given by peers in the tech community.

IT Central Station is the leading review site for enterprise technology buyers. All reviews are in-depth and include both valuable features and room for improvement. All IT Central Station reviews are triple validated to ensure authenticity.

Within days, CA Technologies found that buyers were leveraging IT Central Station in their decision-making.

CA Technologies on IT Central Station

Currently, CA Technologies has 91 solutions listed on IT Central Station, with a total of 1,066 CA Technologies product reviews. These reviews have been viewed over 150,000 times this year, impacting thousands of buyers on their user journey.

In-depth Product Reviews

b2b reviews

CA Technologies product reviews entail user input such as ‘How Has this CA Technologies Solution Improved Your Organization?’ and ‘Where Do you Suggest Room for Improvement in this CA Technologies Solution?

Comprehensive Video Reviews

IT Central Station attended CA World in both 2015 and 2016 to collect quality user reviews in video-interview format:

CA Technologies

CA Product Rankings

In IT Central Station’s category rankings, which are compiled based on number of views, comparisons, number of reviews, and product scores based on user feedback, CA Technologies solutions rank as the #1 solution in the following categories:

API Management

Mainframe Management

Mainframe Security

Mainframe Application Development

Event Monitoring

Test Data Management

Release Automation

Workload Automation

Service Virtualization

Project Portfolio Management

Network Troubleshooting

Network Management Applications

Infrastructure Capacity Planning

License Management

“IT Central Station is an extension of our marketing efforts.”

This statement was made by Cameron Von Orman, SVP Product Marketing at CA Technologies.

Von Orman elaborates on how CA Technologies leveraged IT Central Station to “confirm the capability of our products in the Enterprise IT market” —

“The IT Central Station peer review platform creates a no-pressure environment for our customers to provide honest feedback that their peers in the technology industry are much more inclined to trust. Peer reviews are an increasingly valuable part of a buyer’s journey.

CA is now well represented on a neutral and unbiased channel where the capabilities and quality of our solutions are demonstrated through the reviews of our users, who are solving real, complex business challenges.

The reviews and competitive comparison reports have not only helped us confirm the capability of our products in the Enterprise IT market, but have also helped with our lead generation, making these services an extension of our marketing efforts.

We look forward to continuing our partnership with IT Central Station, and utilizing the range of complementary services that they have to offer.”

Interested in learning more about IT Central Station?

Click here for more information about how we can help your marketing efforts in 2017.

Top APM Tools

Application Performance Management (APM) is a way for companies to monitor and manage their software applications and performance. It is a critical function managed by DevOps, IT operations, application teams, developers, support teams, business managers, and other application professionals.

Here at IT Central Station, we offer a crowdsourced platform that allows real users to share their opinions about tech products with the rest of the enterprise tech community. We have compiled over 70,000 views of the top APM tools by real users in the past year and analyzed their trends in the infographic below. All of our data is based on actual behavior of real users researching and comparing APM vendors on IT Central Station.

See all APM reviews here.

Top-APM-Software-2015-ITCentralStation-02

The most compared APM solutions for the first half of the year was CA APM v. New Relic with 774 comparisons by real users, while the most compared for the second half of the year was Appdynamics v. Dynatrace with 730. The most compared APM solutions of all of 2014 were Dynatrace v. New Relic, with over 1,127 comparisons on IT Central Station.

If you have any questions regarding our research or would like to read our reviews, please visit our APM section on IT Central Station at http://www.itcentralstation.com/category/application-performance-management.

Want to learn more about the top APM solutions on the market? Watch our recorded PeerPanel Webinar – APM Solutions: A User Perspective Roundtable.

Download our infographic in PDF format.

Embed our infographic on your site:

<img src=”http://blog.itcentralstation.com/wp-content/uploads/2014/12/Top-APM-Software-2015-ITCentralStation-01.png” alt=”Top APM Tools &#8211; 2015 Edition – An Infographic from Enterprise Tech Central” width=”100%” class=”infographic_embedder” /><p class=”infographic_attr”>Embedded from <a href=”http://blog.itcentralstation.com/top-apm-tools-2015/” target=”_blank”>Enterprise Tech Central</a></p>

Year in Review: Congratulations to The Top Reviewers of 2014!

Thanks to all contributors for a great year of informative, dynamic and helpful reviews. Our community can only be as strong as the reviews we receive so we thank each one of you for your important part in our community’s growth!

Contributors Thank YouTop contributors have been recognized, vendors are joining—and best of all—the community, a leading source for real reviews from real users, is growing.

A special thanks to the following IT Central Station Top Reviewers of 2014.

Top Reviewers of 2014
# 1 Pablo Parnisari
Review of QlikView
# 2 Cecil Lozano
Review of Wrike
# 3  Jose Lopez Fernandez    
Review of AppDynamics 
# 4 Michael Foster
Review of HP LoadRunner
# 5 Guido Schade
Review of New Relic
# 6 Alex Baptista
Review of Fluke Network
# 7 Joseph DiVenere
Review of Dataflux
# 8 Todd Adams
Review of CA UIM (Nimsoft)
# 9 Isaac Earl
Review of Dell Foglight
# 10 Derek Hennessy
Review of Veeam Backup
# 11 Tom Ruediger
Review of MobiControl
# 12 Eric Johnson
Review of Aerohive WLAN

For more information about becoming a contributor, see Become a Contributor.

For more information about IT Central Station, see About IT Central Station.

CIO.com—8 Tips and Questions for Choosing Software Vendors

In a recent post for IT Central Station’s Executive Interview Series with Diane Schwarz, we took an in-depth look at specific tech buying decisions for a specific industry. Now let’s take a look at the results of a survey of executives from a variety of industries by CIO.com.CIO.com

CIO.com asked dozens of IT executives for some answers about how to choose a software vendor.

They summarized the survey in a recent post on CIO.com and provided these eight suggested questions to ask yourselves when searching for an enterprise-level software vendor who best fits your needs.

  1. Figure out what it is you really need
  2. Check the software provider’s credentials and certificates
  3. What do other customers have to say? [Here at IT Central Station!]
  4. Can it scale?
  5. Check for hidden or additional fees.
  6. Who gets custody of your data in the case of divorce?
  7. Take a test drive.
  8. Agree to key performance indicators (KPIs) before signing a contract.

For more details about each question from CIO.com, click here.

4 More Questions to Ask Software Vendors from CIO.com

Will the software integrate easily with our existing systems? The last thing you want to find out after you have spent a lot of time and money on new software is that it doesn’t work with your legacy systems, especially when you thought it would.

How easy is it to set up and train users? “Most vendors will provide training,” notes Barbara Ware, Marketing Director, Bravepoint, a provider of business solutions. “Make sure it’s included with the implementation costs.”

How will you support me after the sale? “Do your homework and make sure the vendor has been around a while,” says Ware.

How are updates and upgrades managed? “Updates should be cloud-based for ease of installation,” says Ware. And they should not disrupt business

Check out what others are saying about these vendors and solutions on IT Central Station:

 

Cisco                   Ibm                  Vmware_logo

Quality Center   Enterprise Routers   QualityStage   VMware ESXi    Oracle Data Mining

 

 

The Weekly Roundup – IT Asset Manager by CA

This week’s roundup explores IT Asset Management. Let’s find out what people are saying about IT Asset Manager, a solution by CA Technologies to help you manage your IT assets, whether on-site, virtual, or in the cloud. Here are a few highlights direct from IT Central Station:

  • weekly-roundupNetwordAdmin375 (Network/Comms Expert at a small retailer) says: “In a fast era of technology, I was confused with lots of stuff at my desk. However, IT Asset Manager made it easier for me to handle a bundle of things at the same time.”
  • InfraExpert376 (Infrastructure Expert for a mid-sized federal government office) says: “[It is] complex software to understand in the beginning. The client needs to setup with every computer for inventory…but after purchas[ing] this software you become free from asset management.”
  • Techsupport356 (Tech Support Staff for a small tech company) says: “IT asset manager helps improve cost control, license compliance, and provides an accurate refresh planning for desktops…[It] is very complex when integrated with other systems like HR, help desk, procurement and supply chain systems.”

IT Asset Manager was awarded 4.75 stars by real users. IT Central Station guarantees that all reviews are 100% genuine. We protect the privacy of the user community – we validate that the reviewers or real users of the products while ensuring complete anonymity, if so desired, so that users can say what they really think and be heard!

Click here to see what else people are saying about IT Asset Manager and share your thoughts

Are you using other products for IT Asset Management? See what people are saying about ServiceNow, VMware Service Manager, ASG PSSoft, Axios Systems Assyst, and many more.

If you haven’t already, sign up with IT Central Station, browse reviews, follow your favorite products or write a review of your own!

IT Central Station covers a gamut of technology products and services that are used every day to power the business of Fortune 1000 and Global 2000 enterprises.