October 15, 2012

The Online Review Revolution

Someone just sent me a really nice infographic from the folks at Dynamic Marketing about the online review revolution, based on survey data from Google and other sources. The graphic below will show you the importance of online reviews posted by customers and potential customers. Some key findings from the survey:

  • Reviews from real users are more influential (84%) than reviews from experts (16%)
  • A full 90% of customers use online reviews before buying
  • 82% said reviews impact the buying decision

There’s a revolution happening online with user reviews and IT Central Station is leading that revolution for enterprise technology products and services. So go ahead and write a review now to contribute to the community of other technology professionals like you.

–Russell Rothstein, Founder and CEO, IT Central Station

Filed Under: IT Central Station, Surveys
About Russell Rothstein

Russell Rothstein has spent his 20+ year career in the enterprise technology industry at the crossroads between technology and business. He has spoken at industry events including Interop, CloudConnect, CMG, Red Herring, and TeleManagement World. Before founding IT Central Station, Russell worked in senior product marketing and product management roles at enterprise tech vendors OpTier and OPNET Technologies (Nasdaq:OPNT). Russell was co-founder and CEO of Zettapoint, a software company that was acquired by EMC, and was co-founder of Open Sesame, a Web 1.0 startup that was acquired by Bowne/RR Donnelley (NYSE:BNE). Russell began his career at Oracle, deploying Oracle Applications for Fortune 1000 companies. Russell received a BA in Computer Science from Harvard University, an MS in Technology and Policy from MIT and an MS in Management from the MIT Sloan School of Management.
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