Gartner’s Rob Addy gives us a run down of why VPs of IT Operations [CIO, CTOs] and Data Center Managers hesitate to purchase IT infrastructure improvements:
Addy describes when Gartner subscription holders would get a substantial membership discount if he could convince them to save big money—adopting some of Gartner’s recommendations. Now who wouldn’t want to save big money based on Gartner’s proven track record of IT vendor analysis across a worldwide market? The end-user clients he contacted surprised him—and not what anyone would predict—until you read them.
The top reasons given for non-adoption varied considerably:
“I haven’t been asked to save money there”
“I’ll keep that in my back pocket in case I need to make more cuts later”
“I’d have to get agreement from too many people within my organization”
“It will mean changing our internal processes (and that is too hard)”
“The return isn’t worth the pain”
“I have too many other things on my plate and don’t have the time to do it”
“I’m not prepared to bear the additional risk, however small”
IT Central Station offers a compelling way to dig deeper into the cost-saving strategies available. We empower IT users, cut through vendor spam, enable social networking among IT pros. Anyone can be on the front lines of what does well in Enterprise IT infrastructure—peer to peer.
Rob Addy’s take on how to address the non-adoption from even the most vetted Gartner recommendations is summarized as,
“In reality you may need to position a minimum of two stories. The official party line for corporate wellness improvement that will be used to explain the rationale behind the decision internally and the highly personalized and personal story for your buyer (or buyers).”
Where can you find these stories? Take a look at IT Central Station’s Reviews as a start .
IT Social Media finds its best address for CTOs, CIOs, and Decision Makers from IT Enterprise and Service Provider markets @ IT Central Station.
At IT Central Station, you can follow products and solutions along with ones you’re considering for near or long-term planning—all done anonymously.