Enterprise Tech Central

How Do We Assure Our Reviews are Authentic?

We take pride in our being an objective site offering authentic reviews from real users. I get asked often how we ensure our reviews are authentic, so I wanted to share it with you here. We take a number of...

How To Integrate Customer Advocacy Into Your B2B Marketing Strategy

When planning your 2018 marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media...

How I Used IT Central Station to Learn About Cloud-Based CRM Solutions

This user testimonial is based on an interview with Aimee White, an active IT Central Station user who has regularly benefited from our real user reviews of enterprise tech solutions. In her own words, Aimee...

Your User Reviews Are Your Key to Optimizing Your Google Search Rankings

Why are user reviews an asset to enterprise tech marketing strategy? Not only are user reviews a brand awareness tool that allow your users to illustrate how and why your solutions are impacting their...

How to Leverage Social Media to Amplify Your B2B User Reviews

Why is it important to share user reviews on social media? What can existing and potential customers gain from reading peer reviews about your product on channels such as Twitter, Facebook, and LinkedIn...

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