LinkedIn Announces Strategic Partnership with IT Central Station

LinkedIn Adds IT Central Station Reviews Into the Feedlinkedin-logo-r

Starting today, reviews on IT Central Station may be shared and brought to life by members while providing product insight on the LinkedIn platform. This new functionality allows reviewers to showcase their unique skillsets, knowledge and expertise with B2B products and services and, likewise, enable brands to promote their customers’ ratings and reviews by spurring meaningful conversations with their LinkedIn followers.

LinkedIn announced the partnership in a blog post:

As today’s business technology solutions landscape grows in complexity, savvy B2B buyers are relying — more than ever — on the opinions and expertise of colleagues, peers and trusted networks when researching and making purchase decisions. LinkedIn recently found that the online rating and review ecosystem plays a significant role in over half of all technology purchases. In fact, 8 in 10 buyers  look outside the tech buying committee for information and council on B2B solutions — with reviews, surveys, and usage stats from fellow technology users making up 51% of these trusted sources. Similarly,  70% of tech buyers are likely to discuss technology solutions or vendors with their professional peers — adding to the importance and prevalence of external discussions about B2B products and services within the technology buying community.

LinkedIn calls it “a win for technology professionals and marketers alike.”

The partnership announcement includes IT Central Station and two others. Read the full announcement here.

What real users are saying about their Oracle solutions

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Oracle OpenWorld is happening this week in San Francisco, and Oracle will be announcing new innovations and solutions in the coming days. But what do real users think about Oracle solutions? All this week the IT Central Station team will be at OpenWorld, collecting and showcasing real user reviews for Oracle solutions across all categories. […]

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IT Central Station to Host Enterprise Technology Review Pavilion at Oracle OpenWorld San Francisco

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IT Central Station Peer Review Pavilion at Oracle OpenWorld We are proud to announce that IT Central Station will host an Enterprise Tech Review Pavilion at Oracle OpenWorld 2016. This is the first time an enterprise review pavilion will be held at Oracle OpenWorld. The review pavilion will be located in the South Exhibit Hall […]

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How Do We Assure Our Reviews are Authentic?


We take pride in our being an objective site offering authentic reviews from real users. I get asked often how we ensure our reviews are authentic, so I wanted to share it with you here. We take a number of steps to ensure authenticity: User Validation: We validate the registration information against our own database […]

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Continuous Compliance: How to Combat Regulatory Fatigue

Guest post by Reuven Harrison – CTO and Co-Founder, Tufin Whether it’s protecting consumer credit card numbers, a company’s intellectual property, or a patient’s medical records, most of the government and industry regulations in place today were designed to protect the privacy and safety of people, as well as valuable applications and data. Given the escalating […]

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New on IT Central Station: Crowdsourced Rankings by Company Size

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We have been working hard to develop new features and are excited to share them with you today! You might have noticed a change in our website recently– Our new category rankings by company size is now live. Previously, IT Central Station’s rankings were calculated based upon an aggregate of all reviews, views, comparisons and […]

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Webinar: Using the Voice of the Customer to Empower Your Marketing


According to Forrester, enterprise tech buyers complete 70% of the buying process before even engaging with a vendor. That’s because they search for real user feedback before going to the vendor to make their final buying decisions. IT Central Station along with the LinkedIn B2B Tech Marketing Community hosted a panel of enterprise tech marketing executives […]

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Understanding The Layers Of Hyper-Converged Infrastructure

Michael Haag

Guest post by Michael Haag, Product Line Marketing Manager in the Storage and Availability Business Unit at VMware. We’re almost half way through 2016 and it continues to shape up to be the year of hyper-convergence. Combine faster CPUs, lower cost flash (with exciting technologies on the horizon) and software innovation with the majority of data […]

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Busy Month! IT Central Station Reviews Appearing in InfoWorld, NetworkWorld, CSO Online, APM Digest, and


It was a very busy month here at IT Central Station.  The top enterprise tech publications across the web are increasingly integrating IT Central Station reviews in their coverage. Recent examples: Firewall product reviews (e.g. Cisco, Fortinet, Palo Alto) in this InfoWorld article. Business intelligence tools reviews (e.g. Qlik, Tableau, Microstrategy, Oracle) in this NetworkWorld article. Marketing automation […]

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