Enterprise Tech Central

How to Leverage Negative User Reviews to Increase your ROI

At least 60% of technology software shoppers turn to product reviews for information during their buying process, which is why peer-based product reviews are so essential to a company’s success. What many...

How I Used IT Central Station to Learn About Cloud-Based CRM Solutions

This user testimonial is based on an interview with Aimee White, an active IT Central Station user who has regularly benefited from our real user reviews of enterprise tech solutions. In her own words, Aimee...

How to Get your Users to Write Awesome Reviews For You

Why Do You Need B2B User Reviews? As the leading review platform for B2B enterprise technology reviews, we understand the importance of user reviews in the B2B space. Not only our own research, but research by...

How To Integrate Customer Advocacy Into Your B2B Marketing Strategy

When planning your 2018 marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media...

Your User Reviews Are Your Key to Optimizing Your Google Search Rankings

Why are user reviews an asset to enterprise tech marketing strategy? Not only are user reviews a brand awareness tool that allow your users to illustrate how and why your solutions are impacting their...

Latest Articles

Most Viewed This Week

B2B Marketing