Webinar: Using the Voice of the Customer to Empower Your Marketing


According to Forrester, enterprise tech buyers complete 70% of the buying process before even engaging with a vendor. That’s because they search for real user feedback before going to the vendor to make their final buying decisions.

IT Central Station along with the LinkedIn B2B Tech Marketing Community hosted a panel of enterprise tech marketing executives who use customer reviews, peer content, and professional social communities to achieve marketing success. They shared their expert tips and advice on how to reach serious buyers at the crucial stage of their buying journey.

The panelists included:

  • Isaac Rodriguez, Digital Marketing Strategist at Hewlett Packard Enterprise
  • Rafael Kabesa, Senior Product Marketing Manager at VMware
  • Wendy Perilli, Senior Director of Global Integrated Programs at ServiceNow

This webinar was hosted by:

  • Russell Rothstein, CEO and Co-Founder of IT Central Station (moderator)
  • Holger Schulze, Owner of the LinkedIn B2B Technology Marketing Community

Watch the recording of the webinar here:

Thank you to our guest speakers, as well as the LinkedIn B2B Tech Marketing Community for its co-sponsorship of this webinar with IT Central Station.

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We take pride in our being an objective site offering authentic reviews from real users. I get asked often how we ensure our reviews are authentic, so I wanted to share it with you here. We take a number of steps to ensure authenticity: User Validation: We validate the registration information against our own database […]

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Understanding The Layers Of Hyper-Converged Infrastructure

Michael Haag

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Busy Month! IT Central Station Reviews Appearing in InfoWorld, NetworkWorld, CSO Online, APM Digest, and CIO.com


It was a very busy month here at IT Central Station.  The top enterprise tech publications across the web are increasingly integrating IT Central Station reviews in their coverage. Recent examples: Firewall product reviews (e.g. Cisco, Fortinet, Palo Alto) in this InfoWorld article. Business intelligence tools reviews (e.g. Qlik, Tableau, Microstrategy, Oracle) in this NetworkWorld article. Marketing automation […]

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What’s All the Fuss About Hyper-Converged Infrastructure?

Anita VMware

Guest post By Anita Kibunguchy – Product Marketing Manager, Storage & Availability, VMware Technology has made it so easy that customers looking to purchase a product or service need to simply look online for reviews. Did you know that 80% of people try new things because of recommendations from friends? It’s the reason why e-commerce […]

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Choosing the Right Backup Solution

This week’s guest blogger is a member of IT Central Station’s Elite Squad – Chris Childerhose. Chris is a Technical Specialist for Storage, Virtualization & Backup. He’s published reviews of EMC Data Domain, Veeam, Nimble Storage, VMTurbo and other solutions.  Every Virtualization and System Administrator deals with having the ability to recover servers, files, etc. and having […]

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Don’t Miss the Boat on Product Reviews

The Yelpification of Enterprise Tech

5 Reasons Customer Reviews Are Essential to Your Marketing Strategy Product reviews, peer content, and professional social communities are rapidly taking over the $3 trillion enterprise technology industry.  Here at IT Central Station, we’re leading the way with our crowd-sourced platform that allows real users to share their opinions about tech products. IT Central Station currently has over 140,000 users, discussing and […]

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Watch: Russell Rothstein on The ROI of Reviews at Advocamp

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Last month Russell Rothstein, CEO of IT Central Station, spoke at Influitive Advocamp, the biggest customer experience and advocacy event, held in San Francisco. He was joined on stage by Anand Akela, Director of Product Marketing at AppDynamics to discuss the ROI of Reviews. You can watch the full video here: See the slides: http://www.slideshare.net/Influitive/advocamp-russell-rothstein-anand-akela

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AppDynamics Winter ’16 News


Today’s post features a guest article by Anand Akela, Director of Product Marketing for APM at AppDynamics. Not long ago at AppDynamics AppSphere™ 2015, we announced the AppDynamics Winter ’16 Release (4.2) that brings significant enhancements to our Application Intelligence Platform to provide essential support for businesses’ digital transformation initiatives. The new release extends the capabilities of AppDynamics’ application-centric Unified […]

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