The Yelpification of Enterprise Tech

5 Reasons Customer Reviews Are Essential to Your Marketing Strategy

Product reviews, peer content, and professional social communities are rapidly taking over the $3 trillion enterprise technology industry.  Here at IT Central Station, we’re leading the way with our crowdsourced platform that allows real users to share their opinions about tech products.

Research from Forrester, Gartner, IDC, LinkedIn, and Google all validate the greater importance that tech buyers place on peer experiences and product ratings than on any other type of content.

Our latest infographic illustrates this, visualizing the data that make customer reviews at IT Central Station essential to any enterprise technology company’s marketing strategy.


The Yelpification of Enterprise Tech: 5 Reasons Customer Reviews Are Essential to Your Marketing Strategy

Download our infographic in PDF format.


Interested in learning more?  You can register for free on our platform at, or visit our website for marketing professionals at, or contact us at

Check out our other infographics, such as Top BI Tools – 2015 Edition or Top Server Virtualization Software – 2015 Edition.

How Do We Assure Our Reviews are Authentic?


We take pride in our being an objective site offering authentic reviews from real users. I get asked often how we ensure our reviews are authentic, so I wanted to share it with you here. We take a number of steps to ensure authenticity: User Validation: We validate the registration information against our own database […]

Continue reading...

New Webinar: Assessing the Impact of Product Reviews for Tech Marketing

Reviews with Product Suggestions Infographic

Product reviews are the #1 most sought after content by serious tech buyers based on research from firms like Gartner and Forrester. How do you assess the impact of reviews? Is missing review content critical to your content marketing strategy? And how do you budget for it in 2016? We’ll share with you our experiences […]

Continue reading...

Best Practices to Prevent Privileged Account Abuse


Today we feature a guest blog post from SolarWinds. Check out this informative article about Best Practices and your SIEM solution. If you are the IT security manager of a company that has even more than one system you have two scenarios: The system admins have individual super-user access to each of the datacenter servers. […]

Continue reading...

The Enterprise Tech Buying Process is Changing: Q&A with IT Central Station’s CEO

Russell headshot 2015

Recently our founder and CEO Russell Rothstein sat down with the folks at Fluke Networks for a Q&A session about the rapidly changing enterprise tech buying process. Here is an excerpt of the interview: Q: Can you tell us the story behind IT Central Station? Russell: I’m a firm believer in starting a business based on helping […]

Continue reading...

SolarWinds LEM vs. LogRhythm vs. AccelOps: SIEM Review Roundup


This week’s review roundup includes a selection from recent reviews of Security Information and Event Management (SIEM) solutions, and was written by IT Central Station community members. SIEM technologies provide real-time analyses of security alerts, can log and track security events, and can generate reports based on those data. Choosing the right SIEM solution for your […]

Continue reading...

Roundup of Latest Reviews: Solarwinds NPM (Network Monitoring Tools)

IT Central Station covers a gamut of technology products and services that are used every day to power the business of Fortune 1000 and Global 2000 enterprises. In today’s post, we’ll give you a taste of one of the latest reviews that have come in for Solarwinds Orion, one of the many network monitoring tools listed […]

Continue reading...

The Weekly Roundup: Tableau Reviews

This week’s roundup explores business intelligence reviews for a solution called Tableau. It is one of the fastest growing BI tools in the market. There are so many solutions on the market and it’s hard to know which is best for your organization. Today, let’s see what our real users are saying about Tableau. Here […]

Continue reading...

Celebrating 100,000 Registered Users and More!

100k Registered Users on IT Central Station

On behalf of the IT Central Station team I’m thrilled to announce that we have passed 100,000 registered users. Thanks for being a part of our fast growing community! Not only are there more of you, but you’re coming from some of the leading businesses in the world. According to our visitor traffic analysis, 88% of the Fortune […]

Continue reading...