How To Integrate Customer Advocacy Into Your B2B Marketing Strategy

When planning your 2017 marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media promotion, but have you included the voice of your user or customer in your marketing activities?

According to Forrester, 74% of B2B buyers are doing more than 50% of their purchasing research online. A recent study done by Gartner also revealed that 68% of a customer’s buying time is spent away from the actual vendor.

What type of content are users consuming online, if they are not doing their research on vendor sites?

As you can see in the infographic below, interested buyers are engaging with peer experiences, and product ratings and reviews. While users are spending less time on vendor sites, they are seeking out the experiences of your current customers to hear what they have to say.

peer reviews

Instead of sitting by passively when your users seek out alternatives, B2B Enterprise marketers in 2017 have a unique opportunity to harness this content. Marketers can integrate feedback from happy customers to produce detailed user reviews, testimonials and case studies.

peer reviews

Interested in finding out more about how to create new innovative marketing strategies built upon customer advocacy?

Find the IT Central Station team at The Summit on Customer Engagement, March 6th-8th 2017, Redwood Shores, CA. We will be in the Grand Ballroom Foyer, Table 6.

BI Solutions Review Face-off : Tableau vs. Qlikview vs. IBM Cognos

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Which BI Tool will meet your company’s business intelligence needs in 2017? So far in 2017, the Business Intelligence Solutions category page on IT Central Station’s website has seen over 700,000 pageviews. The number of enterprise tech professionals evaluating BI tools is spiraling upward and onward. But as the demand grows for business intelligence solutions, […]

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Face-off in Cloud Data Warehouse Solution Reviews: HPE Vertica vs. Amazon Redshift vs. IBM dashDB

face off

For the Cloud Data Warehouse category at IT Central Station, key players dominate the top rankings; HPE Vertica Amazon Redshift IBM dashDB While all three solutions have tie at an 8.0 average rating in our user community, what differentiates these softwares? What do they have in common? Do the softwares stand out among users for […]

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New Reviews: ERP Roundup

erp roundup

In IT Central Station’s user community, 3,043 users follow the ERP category. In this review roundup, users discuss the benefits and drawbacks they’ve experienced with the Top ERP Solutions that they’ve used in the workplace. These solutions include: Oracle E-Business Suite SAP ERP JD Edwards EnterpriseOne PeopleSoft Microsoft Dynamics AX Users address issues such as […]

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CEO of AWS, IPOs for Sailpoint and Mulesoft, and Who’s Rockin’ It This Week in Enterprise Tech

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This past week was RSA at Moscone. But lots going on, in and out of InfoSec: Amazon Web Services CEO Andy Jassy gave a rare interview, that I highly recommend, revealing the strategy of the $16 billion (and growing fast) AWS business. Since AWS is considered to be a “cloud provider,” people overlook the fact that Amazon is now a […]

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New Reviews: Enterprise Content Management Roundup

erp roundup

In IT Central Station’s user community, 5,154 users follow the Enterprise Content Management category. But what do these users value in the various software they use, and where do they hope to see improvement in the future? Continue reading to learn more about how Enterprise Content Management is reviewed in the IT Central Station community. […]

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Why Peer to Peer Content is King for Enterprise Technology Marketing

According to Forrester, 74% of B2B buyers are doing more than 50% of their purchasing research online. A recent study done by Gartner also revealed that 68% of a customer’s buying time is spent away from the actual vendor. Prior to making a purchase, shoppers and potential buyers look to sources other than the company […]

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New Reviews for 2017: Software Configuration Management Roundup

review roundup

In IT Central Station’s user community, 2,057 users follow the Software Configuration Management category. In this week’s review roundup, we compare the following Software Configuration Management solutions: IBM Rational Team Concert CA Harvest Software Change Manager CA Endevor Serena ChangeMan Continue reading below to learn how these four solutions compare in terms of their respective […]

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What Real Users are Saying about SolarWinds NPM — New for 2017

whatuserssay

SolarWinds NPM is ranked as the #3 Cloud Monitoring Software in the IT Central Station community, with an average user rating of 8.4. The Cloud Monitoring Software category is followed by 8,249 of our users, and includes 19 software solutions used by enterprise tech professionals.   We’ve chosen several new user reviews of SolarWinds NPM for […]

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