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IBM THINK Recap: What Users Had to Say About IBM BPM
This past March, we at IT Central Station sent our events team to IBM Think 2018 with one goal: to find out what real users had to say about their experiences with IBM’s wide range of enterprise technology solutions, including IBM BPM. As a vendor...
GDPR and IT Central Station
The European Union’s General Data Protection Regulation (GDPR) goes into effect on May 25th 2018. I have written this article to share with you the steps we have taken and our roadmap for compliance with GDPR. At IT Central Station, we take this new...
How to Build Stickiness with Remote Support Services & Customer Education
This article was provided by ConnectWise Inc. Now’s the perfect opportunity to come up with a plan that showcases the value of your services to new and legacy customers. A great way to do this is with customer education. In this article, we’ll give...
B2B Marketing
How To Integrate Customer Advocacy Into Your B2B Marketing Strategy
When planning your 2018 marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media promotion, but have you included the...
17 B2B Tech Marketing Influencers to Follow in 2017
Our list of 17 B2B tech marketing influencers handpicks industry pioneers of 2017. These influencers specialize in areas such as revenue-building strategies, community-building, customer advocacy and engagement, content strategy initiatives, and...
What B2B Enterprise Tech Marketers Can Learn from Sean Ellis’s “Hacking Growth”
How can B2B enterprise tech marketers benefit from Sean Ellis and Morgan Brown’s latest book, Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success, in order to transform their enterprise tech companies into larger...
