Enterprise Tech Central

Four Company Departments That Can Use Your Review Content to Increase Revenue

Once you have invested in user reviews from your customers, the opportunities are endless for how you can use this quality, authentic content as part of your marketing strategy.  But how can your company...

How Do We Assure Our Reviews are Authentic?

We take pride in our being an objective site offering authentic reviews from real users. I get asked often how we ensure our reviews are authentic, so I wanted to share it with you here. We take a number of...

IBM THINK Recap: What Users Had to Say About IBM BPM

This past March, we at IT Central Station sent our events team to IBM Think 2018 with one goal: to find out what real users had to say about their experiences with IBM’s wide range of enterprise technology...

How To Integrate Customer Advocacy Into Your B2B Marketing Strategy

When planning your 2018 marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media...

GDPR and IT Central Station

The European Union’s General Data Protection Regulation (GDPR) goes into effect on May 25th 2018. I have written this article to share with you the steps we have taken and our roadmap for compliance with GDPR...

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