Enterprise Tech Central

Use Reviews to Make Your Next User Event Engaging, Not Boring

Despite the blowout keynote speaker, the informative sessions and concerts from the likes of Pitbull and Imagine Dragons, attendees overwhelmingly say conferences are boring. The stigma holds that conferences...

Four Company Departments That Can Use Your Review Content to Increase Revenue

Once you have invested in user reviews from your customers, the opportunities are endless for how you can use this quality, authentic content as part of your marketing strategy.  But how can your company...

How Do We Assure Our Reviews are Authentic?

We take pride in our being an objective site offering authentic reviews from real users. I get asked often how we ensure our reviews are authentic, so I wanted to share it with you here. We take a number of...

IBM THINK Recap: What Users Had to Say About IBM BPM

This past March, we at IT Central Station sent our events team to IBM Think 2018 with one goal: to find out what real users had to say about their experiences with IBM’s wide range of enterprise technology...

How To Integrate Customer Advocacy Into Your B2B Marketing Strategy

When planning your 2018 marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media...

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