Once you have invested in user reviews from your customers, the opportunities are endless for how you can use this quality, authentic content as part of your marketing strategy. But how can your company...
Danielle Felder
Russell Rothstein
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How Do We Assure Our Reviews are Authentic?
We take pride in our being an objective site offering authentic reviews from real users. I get asked often how we ensure our reviews are authentic, so I wanted to share it with you here. We take a number of steps to ensure authenticity: User...
How To Integrate Customer Advocacy Into Your B2B Marketing Strategy
When planning your 2018 marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media promotion, but have you included the...
GDPR and IT Central Station
The European Union’s General Data Protection Regulation (GDPR) goes into effect on May 25th 2018. I have written this article to share with you the steps we have taken and our roadmap for compliance with GDPR. At IT Central Station, we take this new...
B2B Marketing
What B2B Enterprise Tech Marketers Can Learn from Sean Ellis’s “Hacking Growth”
How can B2B enterprise tech marketers benefit from Sean Ellis and Morgan Brown’s latest book, Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success, in order to transform their enterprise tech companies into larger...
17 B2B Tech Marketing Influencers to Follow in 2017
Our list of 17 B2B tech marketing influencers handpicks industry pioneers of 2017. These influencers specialize in areas such as revenue-building strategies, community-building, customer advocacy and engagement, content strategy initiatives, and...
How to Leverage Social Media to Amplify Your B2B User Reviews
Why is it important to share user reviews on social media? What can existing and potential customers gain from reading peer reviews about your product on channels such as Twitter, Facebook, and LinkedIn? Social Media and User Reviews: A B2B...
