This user story is based on an interview with IT Central Station member, Roger Nurse, who benefitted from our real user feedback and product reviews in both the virtualization and public cloud categories...
Orlee Gillis
Zisse Mueller
Danielle Felder
Russell Rothstein
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Use Reviews to Make Your Next User Event Engaging, Not Boring
Despite the blowout keynote speaker, the informative sessions and concerts from the likes of Pitbull and Imagine Dragons, attendees overwhelmingly say conferences are boring. The stigma holds that conferences are normally passive learning...
How Do We Assure Our Reviews are Authentic?
We take pride in our being an objective site offering authentic reviews from real users. I get asked often how we ensure our reviews are authentic, so I wanted to share it with you here. We take a number of steps to ensure authenticity: User...
IBM THINK Recap: What Users Had to Say About IBM BPM
This past March, we at IT Central Station sent our events team to IBM Think 2018 with one goal: to find out what real users had to say about their experiences with IBM’s wide range of enterprise technology solutions, including IBM BPM. As a vendor...
B2B Marketing
How To Integrate Customer Advocacy Into Your B2B Marketing Strategy
When planning your 2018 marketing strategy and budget, you’ve probably covered activities related to online marketing activities, PR and brand building, along with designated time and budget for social media promotion, but have you included the...
17 B2B Tech Marketing Influencers to Follow in 2017
Our list of 17 B2B tech marketing influencers handpicks industry pioneers of 2017. These influencers specialize in areas such as revenue-building strategies, community-building, customer advocacy and engagement, content strategy initiatives, and...
What B2B Enterprise Tech Marketers Can Learn from Sean Ellis’s “Hacking Growth”
How can B2B enterprise tech marketers benefit from Sean Ellis and Morgan Brown’s latest book, Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success, in order to transform their enterprise tech companies into larger...
